Returning to the now, manager Patrick Videira has the club second in Ligue 2 with just one game remaining – and on course for back-to-back promotions.
Consolidation in the second tier was the objective following promotion from the National, an amateur division, the previous summer.
“If, as an objective, you set an obligation to go up, it is the best way to not go quickly and to not reach that objective,” says Gomez.
But Oliveira is clear on the club’s direction of travel: “I would say that our goal in seven years is to consolidate [a place in] Ligue 1, to be one of the top 10 academies in France and to have a brand that is recognisable in global football.”
To grow the “branding and sponsorship” Oliveira has been influenced by Italian side Como, who he considers the benchmark in this domain.
Inspiration, however, will not be drawn from clubs such as Chelsea.
Le Mans have now entered into a multi-club (MCO) model with Coritiba. And while, currently, OutField has no plans to acquire further clubs, such organisations are perceived with scepticism in France.
The anti-BlueCo protests at Strasbourg are a case in point, while, to a lesser degree, there has been opposition to Black Knight Football Club’s (BKFC) full takeover at Lorient earlier this season – Bill Foley’s consortium also owns Bournemouth.
“We don’t like to see ourselves at OutField as the traditional MCO structure. [At BlueCo] you can clearly see that there’s a pyramid and everyone involved is working towards the club on top,” says Oliveira.
“It is the same with City [Group] and with Red Bull. We don’t want to be that and that’s why we’re establishing this horizontal model.”
Gomez speaks about “preserving the club’s identity”, adding: “The investor’s first objective is to understand the club that he invests in, to understand its identity, to remain close to local actors, be it business, supporters, the wider public.”
Growing that fanbase is also on the lengthy list of objectives. In the wider region, there are Rennes, Nantes, Angers, Lorient and Brest to compete with.
Such competition provides sporting challenges – notably regarding youth talent acquisition – and also potentially limits the scope for growing the support.
But the aim is to make Le Mans known for something beyond its 24-hour race, all while harnessing that rich motorsport heritage.
Massa and Magnussen, it is hoped, will help “build a narrative” around the club, whose ground sits in the middle of the famous circuit; it is a sellable one, but to be successful, it must be substantive, too.
In a town famous for its endurance race, Le Mans’ new owners are looking to build a project that will last.
